Markets are identified by the largest city, which are usually located in the center of the market region. However, geography and the fact that some metropolitan areas have large cities separated by some distance can make markets have unusual shapes and result in two, three, or more names being used to identify a single region (such as Wichita-Hutchinson, Kansas; Chico-Redding, California; Albany-Schenectady-Troy, New York; and Harrisburg-Lebanon-Lancaster-York, Pennsylvania).

Market is regarded as a place which is engaged in the activities of commodity exchange while simultaneously the media market implies an exploration through the media and other related media market. According to the Caillaud and Jullien (2001, 2003), Amstrong (2006), Rochet and Tirole (2006), media market is also regarded a two-sided market with opposites in audience and the sources.



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Media Branding

Meadia Branding is a cumulative concept reflecting the convergence of traditional marketing and advertising approaches with powerful new media. It does not embrace any one media vehicle or delivery type over another. Instead it is an approach that leverages the strengths of various tactics and actually utilizes both traditional as well as social media. The goal is not simply to make the brand known, but to connect with the target audience at the social level.

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Magazines, especially those that target specific niche or specialized interest areas, are more narrowly targeted compared to broadcast media. Additionally, magazines offer the option of allowing marketers to present their message using high quality imagery (e.g., full color) and can also offer touch and scent experiences (e.g., perfume). Newspapers have also incorporated color advertisements, though their main advantage rests with their ability to target local markets.

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A media consultant is a marketing agent or public relations executive, hired by businesses or political candidates to obtain positive press coverage. Media consultants usually draft press releases to highlight positive achievements of a business, organization, or individual. In politics, media consultants create advertisement campaigns to plant a desired image in the minds of voters.

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